7/14/2023 0 Comments Reviews unveiled marketing group![]() ![]() ![]() 76 of employees would recommend working at SMV Marketing Group to a friend and 73 have a positive outlook for the business. And there’s a signal resilience component of having that data on the SSP side, which is important as well. SMV Marketing Group has an overall rating of 4.0 out of 5, based on over 31 reviews left anonymously by employees. “We have the flexibility to access it via any DSP. ![]() “We wanted to figure out where we could bring client first-party data and model it,” said Pagliuca. Megan Pagliuca, OMG’s chief activation officer, who’s been centrally involved in all of OMG and parent Omnicom’s commerce-related announcements at Cannes this week, said OMG had been looking for a way to connect with Criteo for some time, and last week’s partnership on Commerce Grid was a stepping stone to this clean-room opportunity. “It hasn’t been done in this capacity at this scale ever before, which I think is significant.” “InfoSum acts as a clean room to be able to allow for that connectivity between us and OMG, and allow Omnicom’s brands unique access using Omni – but then marrying that to Criteo signals in the appropriate way, typically around commerce,” said Brian Gleason, global CRO at Criteo. OMG will be able to package commerce segments with its curated premium inventory from Commerce Grid’s more than 1,500 directly integrated publishers for activation in OMG’s preferred demand-side platforms, which then empowers streamlined campaign management, reporting and optimization. Both parties say it’s the first time an agency holding company will have access to the signals and performance insights in Commerce Grid, for activation through alternative buying platforms. ![]()
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